Hofesh Ba-Golan Add | Building project in Golan Mountains | art & copy: Tatyana Savina
חופש בגולן | מודעה | ארט וקופי: טטיאנה סבין

“A house you dreamt of, today it’s real” Task: Introduce the project “Ha-Hofesh Ba-golan” to the target audience of house-searching people. Solution: Publishing an add in the property section of the newspaper, that looks like someone tried to find an apartment, with remarks why those apartments are unsuitable (small, dirty, bad neighborhood, far from school), in the middle was placed a house in the Golan area presented as a desirable alternative.
Advertising agency:Arad tikshoret