Cellcom
סלקום

Task: You can choose your own family and talk to them by spetial price. Low budget. Solution: Ready shots from stocks of family activities telling touching story about how really friend become you real family.
McCann Erickson, Israel | art: Tatyana Savina, copywriter: Shaul Resnik
ארט: טטיאנה סבין, קופי שאול רזניק