Cellcom (mobile phone operator)| 5 friends program
סלקום | 5 חברים

Task: With saving the key strategy values (Israeli, bond, love, friendship), to create video commercial targeted to young Russian population, that sells a new program — Talk to 5 friends on a special price. Solution: Showing a group game that is played frequently when people get together with enigma-word "friends" McCann Erickson, Israel | creative director: Tatyana Savina, art: Alona Chernyavski, copywriter: Shaul Resnik
מנהלת קריאטיב: טטיאנה סבין ארט: אלונה צ'רניאבסקי, קופי: שאול רזניק